In the very competitive mortgage world, sales skills are very important to a loan officer in order to increase their efficiency as well as boost their income. Here are 7 helpful tips that can instantly boost a loan officer's income.
Make Use of Few Lenders
You only need a few good lenders depending on your area of specialization. With a few good lenders, you would be able to handle all credit grades and some special programs.
Read Your Lender's Guidelines
As a loan officer, having a good knowledge about your lender's guidelines would go a long way in helping you to have a first-hand knowledge of their various products and procedures. It is not always good to rely on the representatives of the lenders to teach you their guidelines as like every human being they are prone to making mistakes.
Send Gifts to Gain Favor
By sending gifts to your title agents, appraiser and underwriters you are building a strong relationship with them. Look for reasons to send them a thank you card along with a gift, this would enable you to gain favor in their sights since you rely on them for your business. Apart from gaining favors from their sight, you are also fostering a stronger relationship with them in the long run.
Know Your Market
As a loan officer, you should have a defined market so that you would know for sure the loans you will do and which you wouldn't; you could decide not to look at any loans for anyone whose credit score is below a certain point. Taking loans that are outside your market is capable of putting you under undue pressure. When you do this, you can decide to refer those borrowers to another loan officer who can do it and you could get a commission from this. Click here.
Find a Niche
You would make more money if you choose to specialize rather than being a generalist. You can choose to specialize in an area where there are not so many loan officers in your area, this would make you a "guru" of some sort in that niche in your locality. For instance, you can choose to be an expert in construction loans or investment properties.
Have all Documents Upfront
Documentation is a very important aspect for every loan officer, so it is important to get all the documents you would need upfront. This way you can fix any problem that arises without having to bother the borrowers. Also, note that all the paperwork has to be submitted to the processor as this is capable of opening a can of worms you would not want to be opened.
Testimonials are great marketing tools and as a loan officer, it can be used to establish a referral relationship when they are used to target your clients. So make sure you get testimonials from all your borrowers.
These skills if well replicated in your everyday business dealings are capable of impacting your bottom line as a loan officer. Check out this site: https://www.loanofficerlicense.net/nationwide-mortgage-licensing-system-nmls-registry-overview/